EXPERIENTIAL MARKETING CASE STUDY | HYPER-LOCAL MARKETING

AT&T U-VERSE


Market: Orlando Florida

Timing: 15 Weeks (March - July 2013)
Objectives:
Strategized, and executed a 15 week event management execution to brand, promote, and register consumers for AT&T U-verse at community and retail events.

Elements:
Dedicated internal team for 15 weeks that researched, planned, and executed the entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup, execution, and breakdown.

Results:
Generated 203,950 impressions at community events and 11,950 impressions at retail locations. Additionally, we closed 119 AT&T products, collected 1,077 event sign-ups, and distributed 30,025 flyers, as well as 38,495 promotional products. Over the course of the campaign, ICE Factor team members directly engaged and interacted with 51,900 consumers.

"Your results are proven, your management is attentive and your dedicated team is not only committed but thorough and professional. You results have proved that we have selected the best partner for the need of event management services.”

-AT&T U-verse Account Manager.