EXPERIENTIAL MARKETING CASE STUDY | MULTI-STATE GUERRILLA MARKETING

Experience Marketing Agency ICE Factor Marketing

H&R BLOCK


Market: Illinois, Indiana, and Minnesota

Timing: January – March 2012
Objectives:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Elements:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Results:
Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.

Other:
ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!”

Regional Marketing Manager, H&R Block