Loading...

+1 (847) 844-0814

AT&T Fiber

You are here : Home / AT&T Fiber

PROJECT DESCRIPTION: EXPERIENTIAL MARKETING CASE STUDY | BRAND AMBASSADORS

Objectives:

Raise awareness for AT&T’s newest and fastest home internet service, AT&T Fiber. Utilize iPads to generate as many leads as possible at a variety of events staged in the specific locations that offer the AT&T Fiber service.


Elements:

AT&T Fiber Branded Tent with 4-5 Brand Ambassadors on staff each day. At the AT&T Fiber tent, consumers were able to learn about AT&T fiber from both Brand Ambassadors and Reps from AT&T stores in the area. AT&T offered fun activities for all consumers such as henna tattoos, balloon animals, and a coloring table for children. Additionally, all consumers were able to choose from a variety of premium branded AT&T items. These included sunglasses, stylus pens, USB car chargers, water bottles, and wireless Bluetooth speakers.


Results:

Recorded over 3,600 quality leads for AT&T. Generated over 83,000 lasting impressions and distributed 50,000 AT&T Fiber Premium Items.


Client Impression:

"Another great job! A fantastic job in getting this project executed in 3 markets in less than 30 days. Everythig from leads to impressions exceeded our expectations.”

Project Details :

  • Timing : Multiple Markets

  • Client : AT&T Fiber

  • Market : Illinois, Georgia, and Tennessee

  • Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile

Share Project :

RELATED PROJECTS

Below are additional projects that utilize similar ICE Factor services.

portfolio

EXPERIENCE

Category: Strategy

portfolio

EXPERIENCE

Category: Campaign Development

portfolio

EXPERIENCE

Category: Tours

portfolio

EXPERIENCE

Category: Innovation