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  • BRANDING. PROMOTING.
    EVENT MARKETING.
    AN EXPERIENTIAL MARKETING AGENCY DESIGNED
    SPECIFICALLY WHERE YOU WANT TO BE.
    BE IMPRESSIONABLE
  • CREATE. ENGAGE.
    EXPERIENCE.
    CREATE YOUR NEXT PROGRAM AND PROMOTION TO DELIVER
    YOUR MESSAGE AND ENGAGE YOUR AUDIENCE TODAY!
    BE ENGAGING
  • STRATEGY. STAFFING.
    SAMPLING.
    WE STRATEGIZE AND EXECUTE HIGH QUALITY
    SAMPLING PROGRAMS DESIGNED TO DRIVE
    RESULTS AND BOOST SALES.
    BE MEMORABLE

About Us

ICE Factor is an experiential marketing agency that reaches consumers in every industry through innovative and eye-catching marketing solutions. Each experiential marketing campaign is designed to provide the optimal experience for your consumers, thereby yielding the maximum return for you, our clients.

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WHY BRANDS SHOULD UTILIZE EXPERIENTIAL MARKETING?

The real focus of any experiential promotion, campaign and/or activation has always been the consumer. Here are some statistics on how consumers respond to experiential programs in order to fulfill their needs and expectations.

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GENERATES POSITIVE OPINIONS

74%

PROGRAMS RELATE TO SALES

65%

CREATES REGULAR CUSTOMERS

70%

ATTENDING ACTIVATIONS DRIVES PURCHASES

98%

SAMPLING INCREASES PURCHASING DECISIONS

80%

EXPERIENTIAL MARKETING SERVICES

Some may call it "guerrilla" or "buzz," but no matter what you call it, no matter what you want to achieve, ICE Factor is the full-service experiential marketing agency that brings your ideas to reality.

  • SEE WHAT ICE FACTOR CAN BE FOR YOU

    ICE Factor integrates our unique experiential marketing services to include nationwide capabilities, simultaneous city activations, Turnkey solutions, data and consumer collection, and quick turnaround experiences.

    BE IMPRESSIONABLE
    about images
  • SEE WHAT ICE FACTOR CAN BE FOR YOU

    ICE Factor is here to bring your experiential campaign to reality. Our dedicated team can work with you in the early stages to strategize and develop the ideal campaign for you and your target demographic.

    BE MEMORABLE
    about images
  • SEE WHAT ICE FACTOR CAN BE FOR YOU

    Yes, we can persuade the consumer to take action. Yes, we can take it to the streets and provide exceptional guerrilla marketing activations. We know people and we know how to provide personal memorable experiences.

    BE ENGAGING
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  • SEE WHAT ICE FACTOR CAN BE FOR YOU

    Whether a tour, multi-city campaign, or even a single market activation, ICE Factor has the resources, equipment, brand ambassadors and dedicated in-house team to offer simultaneous and touring capabilities for your next program.

    BE EVERYWHERE
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  • SEE WHAT ICE FACTOR CAN BE FOR YOU

    Our company works with multiple clients and associations in which our team members strategize to offer a unique experiential and valued approach to visually entice onsite attendees to learn more.

    BE EYE-CATCHING
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  • SEE WHAT ICE FACTOR CAN BE FOR YOU

    ICE Factor’s in-house team can customize your next experiential marketing campaign by identifying your goals, understanding your brand's communication strategy and creating your brand's individualized concept.

    BE INNOVATIVE
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CHECK OUT OUR GUINNESS BOOK OF WORLD RECORD

Our agency was hired to develop, coordinate and execute an experiential marketing activation to be in the Guinness Book of World Records for the most amount of organ donor sign-ups in an 8-hour period. Check out the video to see the Guinness Book results!

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Our Work Process

What sets us apart from any other marketing company or agency? We pride ourselves on having notable experience, our in-house owned unique equipment, our ability to provide a quick turnaround program, and providing face-to-face marketing experiences. But, if you ask our clients, the difference is our team. Our dedicated ICE Factor team is committed to providing exceptional customer service, proven results, and a trained and professional team that will represent you, the most valuable asset – the client.

  • Innovative Consumer Experience. That says it all. That’s what we do, that’s why you are here, and that’s what your target demographic wants! A positive experience that brand's, promotes and markets you or your client in a unique way while providing results. We will assist you on all discussion levels to design and build your next marketing promotion.

  • This is our specialty, the experiential side. Sure we know what works and we aren’t afraid of going back and utilizing our engagement tactics, but we are also very innovative. All you have to do is ask! We would be happy to plan a unique approach and marketing tactic to influence your consumers. Wherever the location or environment for your promotion, our creative team is dedicated and ready to plan a unique, out of the box concept that will entice your target demographic.

  • All of our programs incorporate market planning, logistics, and reporting. In fact, it is a best practice of ours. As we create the promotion in the field, our team members strive to make sure that everyone involved in the campaign is part of the innovative consumer experience.

  • ICE Factor sets the standard in delivering reports that clearly identify everything from product distribution, timing, team, experience, consumer comments, and of course pictures. Basically, you will receive this report and actually feel that you were part of the experience and believe that you were indeed there.

FEATURED WORK

ICE Factor’s in-house team can customize your next experiential marketing campaign by identifying your goals, understanding your brand's communication strategy, incorporating the consumer experience and creating your brand's individualized concept.

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EXPERIENCE

Category: Sponsorship

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EXPERIENCE

Category: Event Management

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EXPERIENCE

Category: Event Management

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EXPERIENCE

Category: Mobile

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EXPERIENCE

Category: Guerrilla

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EXPERIENCE

Category: Tours

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EXPERIENCE

Category: Innovation

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EXPERIENCE

Category: Guerrilla

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EXPERIENCE

Category: Sponsorship

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EXPERIENCE

Category: Mobile

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EXPERIENCE

Category: Brand Ambassadors

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EXPERIENCE

Category: Brand Ambassadors

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EXPERIENCE

Category: Sponsorship

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EXPERIENCE

Category: Tours

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EXPERIENCE

Category: Guerrilla

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EXPERIENCE

Category: Sponsorship

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EXPERIENCE

Category: Brand Ambassadors

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EXPERIENCE

Category: Tours

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EXPERIENCE

Category: Tours

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EXPERIENCE

Category: Brand Ambassadors

OUR CLIENTS

Below is a sample of the companies that we have worked with and represented in the field. Our turnkey experiential marketing services have showcased companies in a variety of ways, but all of them with the same results – satisfied customers!

OUR PEOPLE

A Caffé Americano and White Chocolate Mocha, a table by the window and a vision – that’s how it all started in 2007. For years we would come together as friends and talk about life and share experiences, both good and bad. Fast forward 10+ years and we haven’t looked back since. Even with all of the ups and downs, our team grinds it out every day for our clients to create better solutions for every consumer experience we are part of.

MEET OUR TEAM!

ICE Factor was founded on the basic principle of providing exceptional customer experiences - and then taking it up a notch! We strive to focus on the consumer in a new, enhanced and inspired way. We personalize each experience so we can succeed in raising customer satisfaction to new levels.

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SINGLE OR MULTI-MARKET – WE HAVE YOU COVERED!

Do you want to brand, promote and event market in multiple cities across the United States? Whether a tour, or multi-city campaign, ICE Factor has the resources, equipment, brand ambassadors and dedicated in-house team to offer simultaneous and touring capabilities throughout the United States.

CONTACT US

TAKING YOUR BRAND AMBASSADOR TEAM TO THE NEXT LEVEL!

Street Teams, Brand Ambassadors, Brand Advisors, Professional Spokesman, it doesn’t matter what you call them, all that matters is that they are the right team representing your brand, your company or your client at all times. And that is what ICE Factor is for, delivering professional and trained team members in the field that maintain the exact image and impression that you want to portray while successfully communicating your message. Our experienced team members have gone through vigorous interviewing and training, and understand the importance of how to be a brand and how to communicate that brand exactly how you want them to.

LEARN MORE   JOIN OUR TEAM

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