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MARIANOS

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PROJECT DESCRIPTION: EXPERIENTIAL MARKETING CASE STUDY | BRAND AMBASSADORS

Objectives:

Raise awareness for the Grand Reopening of Mariano’s on Cumberland Ave. in Park Ridge, IL. Inform the public about the newest additions and services offered at Mariano’s. Interact with commuters at the Cumberland Blue Line Station who frequent the Mariano’s location. Distribute sales ads with the promotional offer of a discount on any purchase.


Elements:

3 street team members interacted with commuters at the Cumberland Blue Line Station and in high traffic areas near the store location in Park Ridge. Street teams drew attention to the Mariano’s location with “Kaley the Super Kale Smoothie” Mascot.


Results:

Distributed 5,000 Mariano’s sales ads with promotional coupons to commuters at the Cumberland Blue Line Station and the general public in high traffics areas around the Mariano’s Park Ridge location. Generated over 8,000 lasting impressions and drew significant traffic to the Park Ridge Mariano’s Grand Reopening.


Client Impression:

"We have been so pleases to continue to work with the ICE Factor team. Each year, we create a budget that incoporates ICE Factor's expertise and activations across the Chicagoland area.”

Project Details :

  • Timing : Annually

  • Client : MARIANOS

  • Market : Chicago, IL

  • Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile

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