EXPERIENTIAL MARKETING CASE STUDY | SPONSORSHIP MARKETING

ISSA


Market: Chicago, Illinois - McCormick Place Convention Center

Timing: Yearly
Objectives:
Plan, direct, and engage trade show attendees, while branding and promoting sponsors, while directing traffic to booths.

Elements:
Branded Segways and ICE Paks were utilized by professional brand ambassadors to engage and speak specific talking points to drive results to sponsors needs. Unique media was eye-catching and innovative but impressions and results drove attendees for sponsor purchase orders.

Results:
Generated tens of thousands of impressions from annual attendees. 50% of booth traffic was experienced from the direct results of the “innovative consumer experience.”

“In my four decades of attending trade shows this was the most unique and cost effective marketing program to generate awareness, create interest and drive attendees to a booth that I have ever seen. It was fun, creative and engaging. There were many booths that spent much more money and had much larger booths than did we, but very few had the booth traffic and generated the number of leads we got, and we know it was primarily due to ICE Factor. We were especially impressed with the consistent and thorough follow-up from you and your team. Your team crossed all the “t’s” and dotted all the “’s” in a first class professional manner. You were great to work with in every respect, and you had that special touch of anticipating the unexpected so you were always prepared. Your pre-show preparations included a timeline and a checklist, and you were diligent about following it, but always in a friendly and professional manner and with good suggestions. Your Segway riders were exceptionally well prepared with the key selling points and product benefits, and they really motivated attendees to come to our booth. We look forward to a partnership with you in the future as we build our company from an innovative start-up to a major player and market leader in this large category. ”

Event Manager, SonicScrubbers