EXPERIENTIAL MARKETING CASE STUDY | ENGAGEMENT MARKETING

AT&T


Market: Chicago, Illinois - McCormick Place Convention Center

Timing: 3 Days
Objectives:
Inform and educate trade show attendees about AT&T's initiative in transforming their Fleet Operation into green-friendly vehicles. AT&T will spend $500 million over 10 years to deploy 15,000 alternative-fuel vehicles, consisting of compressed natural gas and hybrid electric passenger vehicles.

Elements:
4 Segway riders and 4 ICE Paks engaged all attendees throughout the 3 day conference. Segway riders directed booth traffic inside and outside the trade show area and offered select information on the alternative-fuel vehicles. ICE Pak Ambassadors provided knowledgeable information and offered a brief video and fresh scent from the ICE Pak. Each ICE Pak team member was broadcasting booth information via Bluetooth® technology.

Results:
As a first time customer for ICE Factor, we took a gamble with a key bellwether customer on a highly creative sponsorship program. ICE Factor not only exceeded my expectations, but also that of our key customer. The program was a great success! The ICE Factor Team provided excellent customer service and value to our event.

“As a first time customer for ICE Factor, we took a gamble with a key bellwether customer on a highly creative sponsorship program. ICE Factor not only exceeded my expectations, but also that of our key customer. The program was a great success! The ICE Factor Team provided excellent customer service and value to our event.”

Event Manager, SuperComm