EXPERIENTIAL MARKETING CASE STUDY | SEGWAY MARKETING | EVENT MARKETING | SPONSORSHIP

NATIONAL CONFECTIONERS ASSOCIATION


Market: Chicago, Illinois

Timing: 2011-2013
Objectives:
Develop, coordinate and execute a branded Segway marketing campaign for the National Confectioners Association and their clients. ICE Factor would utilize their marketing experience and best practices to represent the National Confectioners Association and work directly with the sponsors of the Sweets and Snacks Expo.

Elements:
Multiple teams were onsite and utilized branded Segways to engage buyers of the Expo. Branded Segways would brand, promote, and approach all attendees to speak directly about client talking points to gain interest and push traffic to the clients booth.

Results:
Branded and promoted via unique Segway media and professionally represented individual sponsors through one on one engagement. Generated thousands of impressions from attendee traffic and distributed thousands of promotional samples to attendees for our client’s sponsors.

“Your company has set the bar in working with a partner. We have been completed satisfied with your level of service, your commitment to our clients’ (the sponsors) needs and you always make my life very easy. I am fortunate to have the opportunity to work with you and look forward to working with you each year. ”

Manager, Events, National Confectioners Association