Loading...

+1 (847) 844-0814

RCN

You are here : Home / RCN

PROJECT DESCRIPTION: EXPERIENTIAL MARKETING CASE STUDY | PROMOTIONAL MARKETING

Objectives:

Strategize, develop, coordinate and execute experiential marketing campaign utilizing a unique experience to brand, promote the launch of TiVo Premiere for RCN.


Elements:

Balloon brand ambassador walkers, brand ambassadors for experiential tents, and branded 10 foot balloon ticket drop.


Results:

Generated 100,000+ impressions from consumer traffic. Distributed 10,000 promotional flyers on TiVo to consumers prior to and during event activation. Branded a 10 foot RCN balloon during the Chicago Air and Water show that has an annual attendance of 2 million. The promotional balloon drop provided consumers with 6 chances over a period of 7 hours to obtain hundreds of tickets worth prizes, such as TiVo plush, $50 off bill, stickers and pens. Consumers were also able to get pictures taken with TiVo mascot throughout the day..


Client Impression:

“ICE Factor was a key component in our university blitz and TiVo Premiere launch. We have utilized their scooters trailing billboards and branded Segways in the past as both of those innovative tactics were extremely eye-catching! The campaign increased impressions and awareness and even helped us close sales! We could not have done it without them!”

Project Details :

  • Timing : Weekly

  • Client : NOVARTIS PHARMACEUTICALS

  • Market : McCormick Place, Chicago, Illinois

  • Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile

Share Project :

RELATED PROJECTS

Below are additional projects that utilize similar ICE Factor services.

portfolio

EXPERIENCE

Category: Mobile

portfolio

EXPERIENCE

Category: Guerrilla

portfolio

EXPERIENCE

Category: Tours

portfolio

EXPERIENCE

Category: Brand Ambassadors