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USA NETWORK

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PROJECT DESCRIPTION: EXPERIENTIAL MARKETING CASE STUDY | NATIONWIDE | MULTI-CITY | SIMULTANEOUS BRAND MARKETING

Objectives:

Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.


Elements:

Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.


Results:

Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.


Client Impression:

“From the very beginning, ICE Factor’s team was strategic and organized for this multi-market activation. Their attention to detail , communication and response assured us that we were working with the right marketing company to represent our client.”

Project Details :

  • Timing : Multi-Market Month Program

  • Client : USA NETWORK

  • Market : Massachusetts, New York, Illinois, California

  • Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile

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