EXPERIENTIAL MARKETING CASE STUDY | NATIONWIDE MARKETING | BRANDED SEGWAYS | GUERRILLA ACTIVATION

T-MOBILE


Market: Chicago, Illinois; Detroit, Michigan; Philadelphia, Pennsylvania; Houston and Dallas, Texas.

Timing: 2 Consecutive Months
Objectives:
Develop, coordinate and execute a branded marketing campaign for T-mobile. Inform Consumers of T-Mobile’s FlexPay service by approaching consumers, interacting with them and educating them about the FlexyPay no-contract required service.

Elements:
Multiple teams were onsite and utilized 3 branded Segways, 11 Street Team members, and 1 T-Mobile branded Truck. Dedicated teams offered exposure in each of the target markets on weekends surrounding various events, concerts, malls, and store locations for 6 hours daily.

Results:
Generated 5 million impressions and distributed over 100,000 ‘Cell Phone Bags’ in each market over the course of the 2 month campaign.

“I am very impressed with your delivery! I am excited about the specific response that we are receiving from the Segway advertising. Thank you for making this campaign a huge success!”

Accounts, T-Mobile.