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INTERNATIONAL TRUCKS

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PROJECT DESCRIPTION: EXPERIENTIAL MARKETING CASE STUDY | GUERRILLA MARKETING | AMBUSH

Objectives:

Agressively seek out trucks and truck drivers at pre-determined areas in 5 markets. Actively engage truck drivers that were available to particpate in texting program, as well as collect truck data information. Utilize guerrilla marketing methods to engage drivers and locations while providing a positive experience for those involved.


Elements:

Teams of four were in each market, travelling to multiple locations throughout the entire day. Teams showcased Text-Program and provided branded lunch bags to entice drivers to complete an online form to redeem a $10 gift card (free lunch). Each branded lunch bag also contained flyers to give to their managers for the "Drive the Difference" sales event.


Results:

Generated 3,750 leads in 5 markets.


Client Impression:

"Your team did an outstanding job in making sure to find the exact demographic that we were looking for. We started with 2 markets and ended up using your team for 5 markets. We are thrilled with the results and look forward to working with you in the future.”

Project Details :

  • Timing : Weekly

  • Client : INTERNATIONAL TRUCKS

  • Market : Baltimore, Los Angeles, Miami, Minneapolis, Toronto

  • Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile

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