Agressively seek out trucks and truck drivers at pre-determined areas in 5 markets. Actively engage truck drivers that were available to particpate in texting program, as well as collect truck data information. Utilize guerrilla marketing methods to engage drivers and locations while providing a positive experience for those involved.
Teams of four were in each market, travelling to multiple locations throughout the entire day. Teams showcased Text-Program and provided branded lunch bags to entice drivers to complete an online form to redeem a $10 gift card (free lunch). Each branded lunch bag also contained flyers to give to their managers for the "Drive the Difference" sales event.
Generated 3,750 leads in 5 markets.
"Your team did an outstanding job in making sure to find the exact demographic that we were looking for. We started with 2 markets and ended up using your team for 5 markets. We are thrilled with the results and look forward to working with you in the future.”
Timing : Weekly
Client : INTERNATIONAL TRUCKS
Market : Baltimore, Los Angeles, Miami, Minneapolis, Toronto
Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile