ICE Factor Featured In Crain’s Chicago Business
This past summer, Crain’s Chicago Business featured ICE Factor’s work with H&R Block as one of the top five experiential marketing campaigns. Read Steve Hendershot’s full article below and/or click on the link: http://bit.ly/1A5j7eh
CASE STUDY NO. 3 – H&R Block Inc.
Kansas City, Missouri-based tax preparer H&R Block Inc. ran a national campaign during tax season called “Get Your Billion Back, America,” referring to tax deductions that Americans leave unclaimed each year. The company hired Carpentersville-based agency Integrity Marketing Solutions LLC, doing business as ICE Factor, to create campaigns in Chicago, Atlanta and Nashville, Tenn.
The agency quickly conceived a stunt that was both attention-grabbing and faithful to H&R Block’s product and image: They could literally give money back to consumers. ICE Factor teams carried grab bags full of a mix of real and pretend money to el stops and the United Center. As consumers reached into the bags to pull out what they hoped were real bills, the ICE Factor team expounded on its client’s virtues.
“Our intent is to take that quirky hook and then build on it to create a more memorable, prolonged experience,” says John Guidos, ICE Factor’s director of business development. The company used the hashtag #billionback to spur conversation on Twitter and to collect reaction to the campaign.
The ICE Factor teams visited more than 800 locations in the three markets, collected about 5,000 email addresses and scheduled about 1,500 appointments with H&R Block tax preparers.
Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at email@example.com