Tag Archives: trade show

ICE Factor and AT&T U-verse Retail Promotions

Market: Orlando Florida

Timing: 15 Weeks

Objectives: Strategize, and execute a 15 week event management execution to brand, promote, and register consumers for AT&T U-verse.

Elements: Dedicated internal team for 15 weeks that researched, planned, and executed entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup , execution and breakdown.

Results: Ongoing.

“Your results are proven, your management is attentive and your dedicated team is not only committed but thorough and professional. You results have proved that we have selected the best partner for the need of event management services.” – AT&T U-verse Account Manager

Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at contact@icefactor.com

ICE Factor Featured In Crain’s Chicago Business

This past summer, Crain’s Chicago Business featured ICE Factor’s work with H&R Block as one of the top five experiential marketing campaigns. Read Steve Hendershot’s full article below and/or click on the link: http://bit.ly/1A5j7eh

——

CASE STUDY NO. 3 – H&R Block Inc.

Kansas City, Missouri-based tax preparer H&R Block Inc. ran a national campaign during tax season called “Get Your Billion Back, America,” referring to tax deductions that Americans leave unclaimed each year. The company hired Carpentersville-based agency Integrity Marketing Solutions LLC, doing business as ICE Factor, to create campaigns in Chicago, Atlanta and Nashville, Tenn.

The agency quickly conceived a stunt that was both attention-grabbing and faithful to H&R Block’s product and image: They could literally give money back to consumers. ICE Factor teams carried grab bags full of a mix of real and pretend money to el stops and the United Center. As consumers reached into the bags to pull out what they hoped were real bills, the ICE Factor team expounded on its client’s virtues.

“Our intent is to take that quirky hook and then build on it to create a more memorable, prolonged experience,” says John Guidos, ICE Factor’s director of business development. The company used the hashtag #billionback to spur conversation on Twitter and to collect reaction to the campaign.

The ICE Factor teams visited more than 800 locations in the three markets, collected about 5,000 email addresses and scheduled about 1,500 appointments with H&R Block tax preparers.

——

Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at contact@icefactor.com

Sears Kenmore Marketing Activation

Market: Downtown Chicago, Illinois

Timing: Multiple Weeks

Objectives:
Plan, direct, and execute 2 separate pop up stores for Sears’ brand’s Kenmore and Craftsman. Pop-up stores required event marketing agency to create the buzz, brand, promote, and engage consumers in the Chicago area and entice them to head to each pop up store location.

Elements:
The Kenmore Live Studio utilized branded Segways and scooters towing illuminated billboards while professional brand ambassadors wore chef inspired outfits. Brand ambassadors distributed promotional material and worked in conjunction with Second City comedy show for the grand opening launch. The Craftsman Experience utilized guerrilla marketing and branded Segways of four to actively promote the unique pop-up store where consumers would bring it, build it, and broadcast it. Each pop-up location was broadcast and streamed live 24 hours a day.

Results:

Generated 100,000+ impressions from local Chicago-ians. Each pop-up store location directly received thousands of attendees to each grand opening. Engagement strategy and impressions created a cult-like following for pop-up stores with routine and repeat attendance throughout the year.

Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at contact@icefactor.com

Marketing Agency Breaks World Record

ICE Factor Experiential Marketing Agency Breaks World Record

Market: Illinois

Timing: August 26, 2012

Objectives:
Develop, coordinate and execute experiential marketing activation to achieve Guinness Book of World Records for the most amount of organ donor signups in an 8 hour period.

Elements:
Experiential and branded tent. Professional brand ambassadors approached and engaged students at the University of Illinois campus. Brand ambassadors were trained to educate consumers first about having the opportunity to become an Illinois organ and tissue donor and then speak about the initiative to be a part of the Guinness Book of World Records by making their commitment on that day.

Results:
Generated 10,000+ impressions from student traffic, distributed 4,000 t-shirts, and 2,500 wristbands. Demolished previous Guinness Book of World Records standing. Old Record: 765. New Record: 2,262

Other:
ICE Factor has been working with Gift of Hope since 2010. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Our turnkey services for Gift of Hope have set the standard for engagement and registrations within the brand, Donate Life, and its community. ICE Factor’s successful training methods and engagement process has been so successful that ICE Factor now trains volunteers and employees for the Donate Life brand. Since working with Gift of Hope, ICE Factor is regularly contacted by the Donate Life brand to activate campaigns in multiple states.

Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at contact@icefactor.com

H&R Block Experiential Marketing Campaign

Market: Illinois, Indiana, and Minnesota

Timing: January – March 2012

Objectives: Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Elements: Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Results: Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.

Other: ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!” – Regional Marketing Manager, H&R Block

Contact ICE Factor today for any marketing needs at: (847) 844-0814 or E-mail at contact@icefactor.com