Tag Archives: Guerrilla Marketing

Marketing Agency Breaks World Record

Marketing Agency Breaks World Record
ICE Factor Experiential Marketing Agency Breaks World Record
Market: Illinois
Timing: August 26, 2012
Objectives:
Develop, coordinate and execute experiential marketing activation to achieve Guinness Book of World Records for the most amount of organ donor signups in an 8 hour period.
Elements:
Experiential and branded tent. Professional brand ambassadors approached and engaged students at the University of Illinois campus. Brand ambassadors were trained to educate consumers first about having the opportunity to become an Illinois organ and tissue donor and then speak about the initiative to be a part of the Guinness Book of World Records by making their commitment on that day.
Results:
Generated 10,000+ impressions from student traffic, distributed 4,000 t-shirts, and 2,500 wristbands. Demolished previous Guinness Book of World Records standing. Old Record: 765. New Record: 2,262
Other:
ICE Factor has been working with Gift of Hope since 2010. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Our turnkey services for Gift of Hope have set the standard for engagement and registrations within the brand, Donate Life, and its community. ICE Factor’s successful training methods and engagement process has been so successful that ICE Factor now trains volunteers and employees for the Donate Life brand. Since working with Gift of Hope, ICE Factor is regularly contacted by the Donate Life brand to activate campaigns in multiple states.
Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at contact@icefactor.com

H&R Block Experiential Marketing Campaign

ICE Factor Marketing H-R Block Campaign

 H&R Block Experiential Marketing Campaign

Market:  Illinois, Indiana, and Minnesota

Timing:  January – March 2012

Objectives:  Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Elements:  Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Results:  Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.

Other:  ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!” – Regional Marketing Manager, H&R Block

Contact ICE Factor today for any marketing needs at: (847) 844-0814 or E-mail at contact@icefactor.com